Why More Women Choose Modest Clothing?

Is fashion becoming more modest? Modest fashion lost traction in recent decades (hello, early 2000s), but it's undoubtedly launching a comeback. Browse the online pages of almost any major clothing retailer, and among the crop tops, you can expect to see at least a few pieces of modest women's clothing. So, why the change?

It's no secret that the explosion of modest clothing store options and online influencers on major social channels fuels the fire of inclusivity, including options for women who want to dress modestly. In this article, we'll answer the question of why is modest fashion trending and take a closer look at the driving forces behind it.

The Demand for Modest Options

Before we answer the question of why do women wear modest clothing, it's important to reiterate that “modest” may have a different definition for everyone. Modest clothing typically refers to pieces that cover the body more fully and could include long sleeves or dresses and skirts that fall below the knee.

If you're wondering is modest fashion a trend, we can safely see that both high fashion and everyday wear brands currently embrace the demand for it. Let's explore a few reasons why more women choose modest clothing. Spoiler alert: Some of them may surprise you!

Comfort and Practicality

Sometimes, covering up is just the more comfortable choice, which is a viable explanation for why many women dress modestly. Long, flowing skirts and loose-fitting blouses are breezy and light, and in many ways, the comfort level is higher than tight-fitting options. Modest clothing is often more practical, primarily for certain activities, such as hiking or gardening, where ample sun protection is necessary.

Of course, it's imperative to note that "tight" doesn't always mean "immodest." You can dress for yoga or Pilates in form-fitting gear that doesn't draw unwanted attention, as it's essential to dress in what makes you feel comfortable.

For the Sake of Fashion

Dressing modestly is definitely in-style, as many well-known designers have begun creating fashionable, stylish clothing that naturally covers more of the body. You can find it all with a modern fashion twist, from long-sleeved dresses and maxi skirts to high-necked blouses.

Most modern modest fashion presents an ode to yesteryear without going overboard. In short, you can give off Victorian-Era vibes without stuffing yourself into an unmanageable hoop skirt. Keep it low-key but also modern.

Body Positivity

We're all about embracing and promoting body positivity. If women feel more comfortable and confident in clothing covering certain parts of their bodies, they should have access to that. How much skin you want to reveal is entirely up to you, and the fashion industry has finally caught onto the fact that not all consumers have the same taste and style.

All clothing has the potential to empower, and modest choices are no exception to that rule. You dress for yourself, not for those around you!

Cultural Influences

Dressing modestly shows respect in many cultures and religions and is a beautiful way to pay homage to tradition. Clothing gives plenty of opportunities for self-expression, including your cultural background or beliefs. This fact offers substantial evidence when discussing why modest fashion is growing.

Modest Fashion Statistics

When examining a trending topic, it can be helpful to step back from your viewpoint and look at some statistics. Here are a few that come to light on modest fashion that will offer insight into its current growth and popularity.

  1. According to a report by Grand View Research, the global modest fashion market is expected to reach $484 billion by 2026.
  2. According to the State of the Global Islamic Economy Report 2020/21, the modest fashion industry has been growing at a rate of 5.2% per year.
  3. In a survey conducted by the Islamic Fashion and Design Council 62% of respondents said that they choose to wear modest clothing to express their values and beliefs.
  4. Several high-end fashion brands, including Gucci, Dolce & Gabbana, and Dior, have embraced modest fashion. In fact, Dior's 2021 Cruise Collection was inspired by traditional Moroccan attire, which features long dresses and headscarves.
  5. Social media influencers and bloggers have also embraced the modest fashion industry. According to a report by Launchmetrics, there was a 90% increase in influencer content related to modest fashion in 2020.

Tips for Taking on the Modest Trend

If you're going for a modest look, here are a few tips that can help.

  1. Take a good look at what you have in your closet and decide which pieces are modest and which are not. This process will give you an idea of what you need to buy to create a more modest wardrobe.
  2. Modesty means different things to different people, so defining what it means to you is crucial.
  3. Basic pieces such as plain t-shirts, skirts, and dresses are essential when building a modest wardrobe. You can easily mix and match to create different looks.
  4. Layering is a great way to amp up the modesty with your style. For example, wear a tank top under a sheer blouse or a cardigan over a sleeveless dress.
  5. Accessories such as scarves, hats, and statement jewelry can help elevate a modest outfit and add personality to your look.

Remember, you want to maintain your personal sense of style when dabbling in something new. If dressing modestly is new for you, baby steps are O.K.! You don't have to change overnight.

Still, there are many reasons why more women are choosing modest clothing. Whether for religious beliefs, comfort, fashion, body positivity, or respect for culture and tradition, modest dress has become popular for women of all ages and backgrounds. As the trend towards modest fashion continues to grow, it will be interesting to see how designers and retailers continue to adapt and meet the needs of this growing market.